Despite its limited physical presence in Canada, PixelPaddle has demonstrated remarkable efficiency in establishing connections within the country. CEO Mr. Meer Anwar has swiftly familiarized himself with Canadian culture and the intricacies of the sports industry. With support from the marketing team, he successfully managed to reach the senior stakeholders at Cricket Canada, including President Mr. Rashpal Singh, Vice President Mr. Amjad Bajwa, and General Manager Mr. Ingleton Liburd.
In pursuit of engaging with sports team management and marketing agencies, PixelPaddle also forged connections with BoundariesNorth (https://boundariesnorth.ca/) team including Mr. Rahul Srinivasan (CEO), Mr. Srinidhi Sridharan (COO), and Mr. Bilal Cheema (Executive Board Member) – an initiative spearheaded by WEIC Sports United. This strategic alliance, to be executed in collaboration with CricketCanada, aims to foster a robust sporting ecosystem for cricket across the country, involving key stakeholders from both public and private sectors. With a focus on enhancing cricket participation for men and women in Canada, the initiative seeks to establish supportive infrastructure and create opportunities for cricketers at all levels, from grassroots to national teams.
Following these interactions, stakeholders have agreed to formalize their collaboration through a contract that will leverage the PixelPaddle platform for sports leagues, branding, promotions, outreach, and various revenue streams. Additionally, a formal press release is currently in the drafting phase and is expected to be announced shortly pending mutual consent from both parties. Both companies have also agreed to develop Terms of References to explore mutually beneficial business opportunities, targeting leagues, teams, athletes, and fans directly and indirectly in domain of Cricket, Ice-hockey, Kabbadi, Soccer and other sports.
