PixelPaddle signs MoU with NorthHillStudio at LEAP 2025, KSA

PixelPaddle Showcases Sports Metaverse at LEAP 2025, Saudi Arabia: Bridging VR, Blockchain, and Fan Engagement

PixelPaddle Solutions Inc. (Canada) made a remarkable debut at LEAP 2025, one of the world’s largest and most prestigious technology conferences, by unveiling its next-generation Sports Metaverse platform. The event, held from February 9-12, 2025, provided a global stage for PixelPaddle to showcase its immersive Virtual Reality (VR) models, iOS and Android applications, and blockchain-driven fan engagement solutions aimed at revolutionizing the future of sports entertainment.

Revolutionizing Fan Engagement with Instant Gratification

One of the highlights of PixelPaddle’s platform is its instant gratification mechanism—a dynamic feature allowing fans to engage in interactive, gamified experiences and earn real-time digital rewards. The B2B SaaS platform not only enhances fan participation but also empowers brands, clubs, and leagues to create engaging, reward-based ecosystems that turn passive viewers into active participants.

Blockchain and NFTs: Unlocking New Value for Fans

PixelPaddle also demonstrated its integrated blockchain ecosystem, enabling fans to own, trade, and monetize NFTs linked to memorable sports moments, exclusive collectibles, and unique fan experiences. The NFT economy extends beyond digital assets to Phygital (physical + digital) assets, including tokenized sports gear, merchandise, and even fractional ownership of stadium spaces and real estate—ushering in a new era of tangible and tradable fan engagement tools.

Introducing “Phygital” and PitchNFT: Merging Physical and Digital Realities

At LEAP 2025, PixelPaddle introduced its unique “Phygital” concept, where fans can win digital twins of real-world assets — from merchandise to tokenized property shares. Additionally, the proprietary PitchNFT solution enables interactive, tradable NFTs embedded directly within in-game environments, stadium spaces, and team fan zones, creating endless branding and engagement opportunities for sports franchises, sponsors, and fans alike.

Partnership with NorthHillStudios: Expanding Phygital Horizons

In line with its vision for global collaboration and scalable innovation, PixelPaddle Solutions Inc. (Canada) is proud to announce that it has signed a Memorandum of Understanding (MoU) with NorthHillStudios. The partnership aims to explore joint solutions in the Phygital space, focusing on sports and real estate assets via gamification. Both companies are keen to collaborate on client engagements and co-develop innovative solutions that merge the digital and physical worlds for next-level user experiences.

Notably, PixelPaddle’s solutions were showcased at LEAP 2025 in collaboration with NorthHillStudios, giving attendees an exclusive preview of how gamified Phygital assets can transform both sports entertainment and real estate visualization.

Scalable Innovation for the Global Sports Ecosystem

What sets PixelPaddle apart is its scalable, multi-sport adaptability, making it a versatile platform for football, cricket, ice hockey, soccer, and more. The solution offers clubs, leagues, and brands an innovative way to connect with global audiences while creating lasting, value-driven experiences.

Shaping the Future of Sports and Entertainment

The overwhelming response at LEAP 2025 underscores a rising demand for next-gen fan engagement tools that blend VR, blockchain, AI, and real-world rewards. PixelPaddle stands at the forefront of this movement, shaping the future of sports, gaming, and entertainment through immersive, rewarding, and interactive digital ecosystems.